We build brands from the ground up.
Building an effective brand takes time, effort, and attention to detail.
With our graphic design services you can create a strong and impactful brand that resonates with your target audience and helps you achieve your business objectives.
1. Discovery: Our creative team speaks with you about your purpose, values, mission, and vision as a brand because it's important to understand your target audience and their demographics, interests, needs, and preferences. Furthermore, this helps us tailor your brand to resonate with them; but don't worry if you don't have this information; our marketing team can help.
2. Design your color palette and brand logo: We start by choosing a color palette that complements your brand identity, considering color psychology and how different colors evoke emotions and convey meanings. After that, we consider different styles, fonts, and shapes that align with your brand identity based off research provided or conducted. Our graphic designers then refine your logo design, focusing on simplicity, scalability, and memorability, ensuring it represents your brand identity and resonates with your target audience.
3. Create your brand assets: Next, we develop a comprehensive set of brand assets, including color palette, typography, imagery, and graphics. Fonts are chosen that align with your brand identity and are legible across different platforms and sizes. Imagery and graphics are then created that are consistent with your brand identity and evoke the desired emotions in your target audience.
4. Establish Brand Guidelines: Lastly, we create a set of brand guidelines that outline the proper use of your brand assets. Rules are included for logo usage, color palette, typography, imagery, and graphics. Clear instructions are provided on how your brand assets should be used in different contexts, such as print materials, digital platforms, and social media. It's important your brand guidelines are shared with relevant stakeholders, such as team members, partners, and vendors, to ensure consistent brand representation.