what happens when you skip the brand...
hint: Don't do what I did
hint: Don't do what I did
"Im going to keep saying stay tuned but never release anything until its perfect"
days day
hours hour
minutes minute
seconds second
"new music soon"
Hint: It's not just your logo.
the emotional response people have when they see, hear, or experience you.
consistency of message, visuals, and energy.
the brand is the soul, branding is the language that communicates it.
My brand exists to make people feel (insert your answer here)
Finding clarity in your creative vision.
What future are you creating with your art?
What do you stand for (and against)?
How do you speak to your audience (tone, message, authenticity)?
Who are you talking to, really? (Not everyone. The ones who get you.)
Every brand is a story — and you’re the main character.
Building a brand isn’t about having the perfect logo, font, or color palette. those are just the surface layers. A real brand starts with who you are and what you stand for. It’s the translation of your energy, your story, and your vision into something people can feel. Your brand is the emotion that lingers after someone experiences your art - it’s the connection they can’t explain but know is real.
When you start building your brand, think less about aesthetics and more about identity. What do you believe in? What’s your message? What kind of world are you trying to create through your music? Once you’re clear on that, then you can design around it. Every piece of content you put out - your photos, videos, tone of voice, visuals - should orbit around that same energy. That’s how you build trust and recognition over time.
Hint: Pull, never push.
Live Performances, New Releases & promo reels.
Get to know the human being behind the brand.
What does your life look like?
hint: keep it on brand
What or who inspires you to be the artist you are?
You’re not just creating songs or visuals — you’re creating a world that people can step into.
are you Lost or overwhelmed when it comes to shaping your brand identity? This artist handbook breaks it all down—helping you create a style that’s authentic, consistent, and resonates with your fan base. Everything you need to build a strong, lasting brand is right here in this document.
Use this handbook to take the guesswork out of branding and start building something that truly represents you. the effort you put towards staying on brand is going to be your difference maker.
